CXO Perspective on the CMO
Roland Berger Partner Beate Rosenthal is hosting this year’s C-Level breakfast event to introduce the “Reverse CMO Barometer - CXO Perspective on the CMO” on January 23 in Zurich. At the center of the event are the key findings of the latest Roland Berger study “License to lead”, which explores how the role of the Chief Marketing Officer (CMO) is evolving in the context of artificial intelligence and ongoing crises. The survey with more than 130 CxOs provides valuable insights into current developments and future requirements for marketing leaders. For further information, please contact Sandra Rauer.