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Global crises and their impact on business and the economy
Roland Berger helps companies deal with global crises (Ukraine war, inflation, interest rate hikes and Covid) and makes them fit for the future.

Automotive sector: Repositioning required for Germany's flagship industry players
Cooperation is unraveling and conflict is coming to a head. The way OEMs and suppliers interact will have to change by 2030 if not before.

The retail transformation – New strategies for the future
How retail can protect its future

Logistics 4.0: Turning crisis into opportunity
Logistics in the space between crisis and structural change: Digitalization and end-to-end logistics for more resilience and efficiency in global supply chains.

Germany's engineering sector in transition
Multiple trends and crises are changing the face of the industry. How machinery and plant engineering firms are shaping their future and becoming more competitive

Germany's energy sector caught between transformation and hope
Energy security is top priority and could put climate targets at risk. How utility companies can still manage the energy transition.

The German export industry needs answers to global crises
Scenario planning, stable supply chains, robust structures and resilient business models: How companies can prepare for crises to avoid global collapse

Risk-adjusted planning
How the risk-adjusted planning method we developed together with risk experts can help companies be better protected against existential threats in a volatile world.

最新
EV Charging Index 2025: Steady progress

Despite tough market conditions, global EV use and charging infrastructure showed continued steady growth in 2024. Learn more in Roland Berger’s latest EV Charging Index.
车企用户运营系列报告第六期

汽车行业正从流量争夺转向心智深耕，KOC内容营销成为竞争关键。不同于KOL，KOC的价值贡献源于品牌亲密度与主观意愿，而非商业采买。这种内生性决定了KOC群体在价值创造意愿和能力上存在天然分层。罗兰贝格发布《车企核心用户（KOC）分层运营指南》，提出在资源有限条件下，车企可构建KOC分层运营体系，打造“聚焦头部、联动腰部、辐射尾部”的策略框架，系统性提升运营效率和传播效果。同时，罗兰贝格提出“五角星”价值分层模型、KOC三层梯队建设与协同运营模型等，指导上述分层运营体系落地。
DTC重定义下的渠道变革与营销体系转型

中国消费行业正经历渠道融合与不断的革新阵痛，这要求各消费品企业做“艰难但正确”的事，方能在不断内卷及变化的中国市场中始终位于前列，其中包括未来卓越零售下的营销变革探索和转型，或称之为DTC。经历过去5-10年，DTC模式的定义与行业适配性已发生巨大变化与延展。“直达用户（Direct-to-Consumer）”的本质正在向以广义用户(2C与2B/b）价值驱动的方向拓展，不同细分行业的“DTC转型”探索则各有不同。如何在时代的变迁中坚持企业初心，回归企业自身的经营禀赋与管理基因，实践卓越零售与渠道经营间的平衡，成为当前零售消费品牌的一大课题。
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- 2025年7月16日
  
  Roland Berger Transaction Forum
  
  Partner Patrick Heinemann is organising an exclusive Roland Berger Transaction Forum in Munich. Get exciting insights into current challenges and success factors around M&A transactions and post-merger integrations in the current geopolitical and economic context.
  For further information please contact Annette Martin.
- 2025年7月22日
  
  How is the semiconductor industry reacting to tariffs and current levels of uncertainty?
  
  Our Partner Nikolaus Lehmann is hosting a webinar on the topic: How is the semiconductor industry reacting to tariffs and uncertainty? Gain valuable insights into current industry trends and shifting market sentiment. Learn how companies are responding to recent challenges and which strategies they are adopting to navigate an increasingly uncertain environment. Further information can be found here.
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