Hainan travel retail has recently attracted much attention due to phenomenal growth. Meanwhile, most brands in Hainan adopt the DFO (duty-free operator) wholesale model, relying on DFOs to manage retail activities. This shows risks of inconsistent consumer experience, with negative consequences on brand equity and sales cannibalization. For brands to capitalize on Hainan's boom, a managed DFO wholesale model, governance structure optimization, and retailization are key levers to consider.
今年已是罗兰贝格发布“预见”系列年度特别行业趋势报告第三年，从2020年开始，罗兰贝格依次发布了《罗兰贝格“预见2020”中国行业趋势报告》以及《罗兰贝格“预见2021”中国行业趋势报告》，得到了业界及品牌方的一直好评，我们希望在2022年，继续通过专业的策略分析与内容分享，能够为不同领域的资深从业工作者提供前瞻性思考与行之有效的问题解决方案。
罗兰贝格携手天猫，紧抓车企数字化升级的核 心，基于用户全生命周期运营的数字化营销理念， 依托车企数字化营销解决方案 (O-AIDL) 用户分层模 型，从 O (Opportunity) 阶段的潜客识别入手，划分 汽车八大策略人群，推动投放精准化并为进一步的 用户分层运营奠定基础。在提高线索整体转化效率 的同时，也提升了用户运营带来的全生命周期的持 续价值。
At the Frankfurt Digital Finance Conference, our Partner Markus Strietzel leads and moderates the panel "Scaling Digital Finance in Europe and Beyond". Together with high-caliber panelists, he will get to the bottom of the question of what framework conditions fintechs and digital finance projects from banks in Europe need in order to be able to scale competitively on a global level.
In the first of a two-part webinar series, our Partner Wolfgang Bernhart and Expert Dennis Gallus discuss existing and future challenges and risks in the Lithium-Ion battery ecosystem. Significant improvements in battery technology and the trend towards electric vehicles and green energy will increase demand for Lithium-Ion batteries in the next decade.
In the second of a two-part webinar series, our Partner Wolfgang Bernhart and Expert Tim Hotz discuss different approaches to mitigate supply, cost and sustainability risks. Significant improvements in battery technology and the trend towards electric vehicles and green energy will increase demand for Lithium-Ion batteries in the next decade.
