用户权益体系作为企业直接向其用户提供的礼遇、优惠和服务,是强化用户与品牌的亲密度、促进用户运营目标实现的关键举措之一。然而,在实践中,用户满意的权益体系却并不多见。许多品牌的权益体系看似数量丰富,实则存在“为了权益而权益”的现象。罗兰贝格此次发布《车企用户运营权益体系实践指引》,提出以“价值密度”为核心的权益体系考量指标,并阐述权益的三大分类、权益体系布局的“黄金比例”、权益体系运营与管理的“加减乘除”举措等一系列核心洞见,期待为车企权益体系的设计和运营提供指引。
中国时尚产业作为全球引领者之一,在后疫情时代正处于全新的变革与发展阶段。面临供应链向东南亚转移、市场细分玩家增多、竞争愈发激烈的叠加挑战,如何进行升级与突围、如何借力数字化将效率与响应发挥到极致、如何谋求短期追逐热点与长期构建差异化壁垒的平衡布局等课题将成为企业未来提升自身竞争力的核心方向。
Amid soaring EV sales, China’s charging infrastructure is struggling to keep pace. Read more about Chinese e-mobility in Roland Berger’s EV Charging Index 2023
"How resilient are German democracy, society and economy in a decade of turning points?" This is the theme of this year's traditional event, the now 22nd Berlin Banking Symposium, on which we will be discussing with renowned speakers, decision-makers and observers from politics and business. We are looking forward to various contributions, including on the topics of "Domestic and economic policy challenges" by Prof. Dr. Norbert Lammert and "Artificial intelligence in the digital revolution" with Christian Baudis.
If you have any further questions, please contact Julia Hölscher .
Event duration: 2023年9月21日 - 2023年9月22日
" 卓越运营是实现和保持竞争优势的关键驱动要素。 "
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