European capital city tourism – Report, analysis and findings
City tourism has become an engine of economic growth in Europe in recent years, particularly in capital cities that have a tourism concept in place. Between 2005 and 2010, the greatest increase in the number of overnight stays was seen in two such cities: Berlin (7.3%) and Stockholm (5.7%). The highest number of overnight stays in 2010 were found in London (48.7 million), Paris (35.8 million), Berlin (20.8 million) and Rome (20.4 million). But not all capitals are exploiting the potential of their hotel rooms to the full. Paris, London and Rome do the best in terms of earnings per room, with the highest prices among the capitals investigated. These are the results of a new study by Roland Berger Strategy Consultants entitled "European Capital City Tourism," which looks at 24 European capitals.
"Our research shows that economic crises have a less drastic impact on city tourism than on other areas," says Vladimir Preveden, Partner at Roland Berger Strategy Consultants. "Moreover, tourism is a key engine for overall economic growth – especially tourism to European capitals."