Automotive

Automotive

Portrait of Marcus Berret
Senior Partner, Global Managing Director
Stuttgart Office, Central Europe
+49 711 3275-7419

Understanding the disruption ahead

Our Automotive Competence Center is leading the transformation of the automotive industry into the new mobility world. With a global team of authentic and trusted individuals, we are passionate about driving sustainable change together with our clients and partners.

The automotive industry is a driving force in the world economy, and we provide the insight you need to outpace the competition. In today’s rapidly changing automotive industry, having a deep understanding of disruptive technologies, converging markets, and the new demand for mobility isn’t just an advantage—it’s essential. Rapidly evolving trends like car and truck automation, connectivity, and e-mobility put traditional players' business models at risk; new players are emerging and playing out their competencies in customer relation management as well as coming up with innovative, data-driven business models. How do you plan to meet the demands of your industry’s future?

At Roland Berger, we have a broad perspective on the automotive sector. We understand the disruption that lies ahead. We also track growth in China, Brazil, Russia, and India to predict long term trends and future challenges.

Our global positioning means that our consultants have a well-rounded view on issues surrounding innovation, technologies, retail, production, and mobility services throughout the world and can develop solutions for local as well as global automotive markets.

Car manufacturers

In the future, you will have to do more than just build an excellent car. The rising challenges for manufacturers are manifold, reaching from stricter controls on emissions and regulations on fuel efficiency, to a comprehensive shift of global profit pools. It's time to find creative mobility solutions that work for you and your target markets—ones that bring digitization into play.

With the shared experience of colleagues around the world at their disposal, Roland Berger’s team of consultants can offer deep insight into these global concerns. Our mission is to help you take advantage of opportunities as they arise. Wherever your concerns land in the supply chain—and in any market—we know where to take action to maintain profitable growth.

Commercial vehicle manufacturers

Rising transport volumes, stricter environmental legislation, and the continuing globalization of vehicle concepts are just as few of the dynamic challenges our industry players are facing. As emerging economies develop, so too do their needs for commercial, agricultural, and construction vehicles. Mature markets, on the other hand, demand innovative products. To ensure long-term growth, you need a plan that balances these concerns. Have you found the right strategy for your business?

At Roland Berger, we’re experts in defining and implementing individualized market approaches that capitalize on the effects of globalization within new markets, as well as providing you with solutions to improve your existing business through lean concepts and modularization. We share our expertise with colleagues around the globe to ensure profitable business for our clients.

Automotive suppliers

Raw materials costs, profit margins, and the availability of innovation investment opportunities are on everyone’s mind. In addition, the collective shift towards China has led to great dependency, and now local suppliers are rapidly expanding and claiming their home market, leaving European and American suppliers vulnerable. It is vital that the supplier business review their footprint strategy and their degree of integration. Technology leadership, for example in strategic areas like automation, is another critical topic to address.

At Roland Berger, we understand the ambiguity and uncertainty of international markets. We anticipate the opportunities and help our customers to profit from changing market shares, structural shifts, and new technologies. Backed by a team of expert consultants with a truly global perspective, we're here to help you realign your focus and optimize your value chain.

Marketing and sales

The market is stagnating, competition is increasing, incentive spending is eroding profits, and carmakers are under growing pressure to boost their customer satisfaction and sales figures. Branding, service, and support play a significant role. How can we help you stand out and achieve real sales and service excellence in this competitive industry?

Over the years, Roland Berger has developed special expertise in the area of OEM and automotive retail performance. We help you achieve significant increases in sales and profitability by aligning your branding and naming strategies with current trends, and improving the efficiency and support of your retail operations.

Technology & Innovation

Developments such as connectivity, automation, and electrification can lead to potentially disruptive changes for the industry, especially when coupled with stricter regulations and a volatile economic environment. Cars have become "computers on wheels", using Lithium Ion batteries and fuel cells for energy storage and new light-weight materials such as carbon-fibers and plastics instead of steel. Along with new technologies, new business models and new competitors are challenging traditional players, making non-linear thinking in larger systems mandatory. In order to reflect on how the future may unfold and to develop robust, successful strategies, new technology performance and cost developments need to be understood and scenarios must be built. The new focus on software and services means that companies need to adapt their business models, their organization, and processes accordingly.

At Roland Berger, our experts have looked upstream and downstream to develop strategies that cover the entire ecosystem you are working in. Using a strong network of research and start-ups, off-the-shelf revenue, cost, and profit models, and proven methodological frameworks, we provide fresh insights and new ideas to transform your business and help you gain a sustainable competitive edge.

Experts
Austria
Portrait of Rudolf Kemler
Senior Partner
Vienna Office, Central Europe
+43 1 53602-111
Belgium
Portrait of François Castelein

François Castelein

Partner
Brussels Office, Western Europe
+32 2 6610-374
Brazil
Portrait of Marcus Ayres
Partner
São Paulo Office, South America
+55 11 3046-7111
Canada
Portrait of Dominique Gautier
Senior Partner
Montréal Office, North America
+33 1 5367-0341
Portrait of Rahul Gangal
Partner
Montréal Office, North America
+1 647 881-1807
France
Portrait of Eric Kirstetter
Senior Partner
Paris Office, Western Europe
+33 1 53 67-0988
Portrait of Eric Esperance
Partner
Paris Office, Western Europe
+33 1 5367-0327
Portrait of Olivier Hanoulle
Partner
Paris Office, Western Europe
+33 (1) 53670-906
Portrait of Matthieu Simon
Partner
Paris Office, Western Europe
+33 1 7092-8937
Germany
Portrait of Marcus Berret
Senior Partner, Global Managing Director
Stuttgart Office, Central Europe
+49 711 3275-7419
Portrait of Wolfgang Bernhart
Senior Partner
Stuttgart Office, Central Europe
+49 711 3275-7421
Portrait of Alexander Brenner
Senior Partner
Hamburg Office, Central Europe
+49 89 9230-8609
Portrait of Norbert Dressler
Senior Partner
Stuttgart Office, Central Europe
+49 711 3275-7420
Portrait of Sebastian Gundermann
Senior Partner
Munich Office, Central Europe
+49 89 9230 - 8123
Portrait of Jan-Philipp Hasenberg
Senior Partner
Hamburg Office, Central Europe
+49 69 29924-6506
Portrait of Felix Mogge
Senior Partner
Munich Office, Central Europe
+49 89 9230-8346
Portrait of Michael W. Rüger
Senior Partner
Berlin Office, Central Europe
+49 30 39927-3337
Portrait of Thomas Schlick
Senior Partner
Frankfurt Office, Central Europe
+49 69 29924-6202
Portrait of Markus Baum
Partner
Stuttgart Office, Central Europe
+49 711 3275-7121
Portrait of Matthias Ermer
Partner
Munich Office, Central Europe
+49 160 744-8288
Portrait of Daniel Hirsch
Partner
Stuttgart Office, Central Europe
+49 711 3275-7425
Portrait of Rolf Janssen
Partner
Munich Office, Central Europe
+49 89 9230-8909
Portrait of Knut Konzelmann
Partner
Stuttgart Office, Central Europe
+49 711 3275 - 7360
Portrait of Frank Pietras
Partner
Munich Office, Central Europe
+49 89 9230-8498
Portrait of Daniel Rohrhirsch
Partner
Berlin Office, Central Europe
+49 30 39927-3311
Portrait of Florian Daniel
Principal
Munich Office, Central Europe
+49 89 9230-8374
Portrait of Florian Deichmueller
Principal
Berlin Office, Central Europe
+49 30 39927-3595
Portrait of Florian Gorzitzke
Principal
Munich Office, Central Europe
+49 89 9230-8222
Portrait of Hasmeet Kaur
Principal
Munich Office, Central Europe
+49 89 9230-8943
Portrait of Stefan Riederle
Principal
Munich Office, Central Europe
+49 89 9230-8169
Portrait of Christian Weber
Principal
Munich Office, Central Europe
+49 160 - 74 48 759
Portrait of Manuel Yoon
Principal
Frankfurt Office, Central Europe
+49 69 29924-6174
Greater China
Portrait of Thomas Fang
Senior Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677-823
Portrait of Ron Zheng
Senior Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677-163
Portrait of Shuai Shi
Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677-203
Portrait of Neil Wu
Partner
Shanghai Office, Eastern Asia
+86 21529 8667-7108
Portrait of Huxiong Xu
Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677-124
Portrait of Wenbo Yuan
Partner
Shanghai Office, Eastern Asia
+86 21 5298 6677 - 826
Italy
Portrait of Francesco Campagna
Partner
Milan Office, Southern Europe
+39 02 2950-11273
Partner
Milan Office, Southern Europe
+39 02 29501
Japan
Portrait of Yuzuru Ohashi
Senior Partner, Managing Partner Japan
Tokyo Office, Eastern Asia
+81 3 3587-6660
Portrait of Seiichi Tamura
Senior Partner
Tokyo Office, Eastern Asia
+81 3 3587-6660
Portrait of Waichi Yamamoto
Principal
Tokyo Office, Eastern Asia
+81 3 3587-6660
Netherlands
Portrait of Casper Veenman
Partner
Amsterdam Office, Western Europe
+31 20 7960-600
Russia
Portrait of Alexey Lapikov
Principal
Moscow Office, Russia
+74 95 2257-645
Singapore
Portrait of Timothy Wong
Principal
Singapore Office, Southeast Asia
+65 6597 4544
South Korea
Portrait of Soosung Lee
Senior Partner, Managing Partner Korea
Seoul Office, Eastern Asia
+82 10 5775-4226
Portrait of Seunghun Yoo
Partner
Seoul Office, Eastern Asia
+82 10 6327-6566
Spain
Portrait of Cristóbal José Colón
Partner
Madrid Office, Southern Europe
+34 91590-0250
Sweden
Portrait of Benny Guttman
Partner
Gothenburg Office, Northern Europe
+46 31 757-5503
Switzerland
Portrait of Sven Siepen
Senior Partner, Managing Partner Switzerland
Zurich Office, Central Europe
+41 79 792-7374
United Arab Emirates
Portrait of René Seyger
Senior Partner, Managing Partner Middle East, Member of Supervisory Board
Dubai Office, Middle East
+971 4 364-5300
Portrait of Santiago Castillo
Partner
Dubai Office, Middle East
+971 4 364-5300
USA
Portrait of Wilfried Aulbur
Senior Partner
Chicago Office, North America
+1-312-662-5551
Portrait of Brandon Boyle
Senior Partner
Detroit Office, North America
+12 48 729-5127
Portrait of Oliver Hazimeh
Senior Partner
Chicago Office, North America
+1 312 662-5500
Portrait of Stephan Keese
Senior Partner
Chicago Office, North America
+1 312 662-5500
Portrait of Marc Winterhoff
Senior Partner
Detroit Office, North America
+1 312 662-5500
Portrait of Martin Bodewig
Partner
Chicago Office, North America
+1 312 662-5529
Portrait of Falk Meissner
Partner
Chicago Office, North America
+1 510798-7550
Portrait of Barry Neal
Partner
Detroit Office, North America
+1 248 729 - 5183
Portrait of Konstantin Shirokinskiy
Partner
Detroit Office, North America
+1 248 729 - 5132
Principal
Chicago Office, North America
+33 17 0928-977

Isaac Chan

Principal
Chicago Office, North America
+1 312 662-5500

Walter Rentzsch

Principal
Detroit Office, North America
+1 248 729-5000
Portrait of Giovanni Schelfi
Principal
Chicago Office, North America
+1 312 662 - 5543
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We can offer deep insight into global automotive concerns.

Portrait of Marcus Berret
Senior Partner, Global Managing Director
Stuttgart Office, Central Europe
+49 711 3275-7419