Be curious.

October 11, 2017

Autumn greetings from Moscow

Hi everyone! I am back again:)

This time I'd like to share one of this year's projects with you because the specifics are interesting. The project was for a startup company – quite a rare case for consulting :). Well, they needed some external help with market specification.

The business is developing logistics services. The Russian road logistics market is very non-transparent, highly fragmented and inefficient. For one thing, there are no full statistics to be found anywhere, even though road haulage accounts for large part of transportation in Russia. These guys were aiming to optimize the market with a new IT and business model solution.

Our task was to make a detailed analysis of the logistics market and outline the main customer groups who are ready or could be ready to buy into this new service. We conducted lots of interviews with shippers, asking a range of questions to find out whether the new service could meet their needs. What was the most interesting point in this project? I'd say it was the startup's internal "kitchen" – a young team constantly brainstorming, managing relations with various funders, taking decisions in short cycles, and making rapid changes. Hope, the guys will succeed and make their dream come true. Good luck to them!

Beside the project, I have of course a new travel anecdote to share with you: this time a trip to the central part of the Caucuses. We went to Camp Bezengi, Russia's famous mountaineering base known for the amazing and almost unsurmountable "Bezengi Wall". But our destination was much easier and more accessible. Again, we were lucky to be there at an amazing time. The mountains combine beauty and a sense of danger and fear. And again I was so lucky to meet really nice and interesting people. I enjoyed every second with them and I'm now full of warm memories.

Meanwhile, autumn has reached its peak here in Moscow. I'm enjoying the last outings of this year's cycling season and exploring the suburban scenery of Russia - gloomy and dirty but then very beautiful and uplifting.

I'm sharing with you a few pictures from the Caucuses and the suburban Russian scenery. Enjoy your autumn :)


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