Stefan David, Karsten Neumann, Martina Friedl
According to the OECD, the healthcare market makes up an average of 10% of the gross domestic product (GDP) of Europe and is thus a key component its economies – and demand will rise as the population ages. However, since budgets are stagnating at the same time, the industry is being forced to become more efficient. Information and communications technology (ICT) can help achieve the necessary efficiency. According to a study by Roland Berger Strategy Consultants, the market for electronic healthcare services (eHealth) offers the telecommunications industry huge potential. However, many companies are still hesitating to offer their services because the market is very complex. And differences in the level of development and financing within Europe are preventing rapid market penetration. A clear strategy, differentiated offers for potential customers and investors, new value-adding services and quick market entry through collaborative efforts can help conquer the market.