Megatrends

THOUGHTS - July 2012

The whole world is looking anxiously at the effects of climate change, demographics and the scarcity of resources. We take a different point of view.

The aim of this publication is to reinterpret the megatrends of our day – to see them from a fresh angle that does not magnify mainstream doom-mongering scenarios, but rather focuses on the growth opportunities for companies and economies as a result of climate change, demographic development and the scarcity of resources. Instead of assessing risks and analyzing weaknesses, we are more interested in the two forward-looking elements of SWOT analyses: the strengths needed to turn risks into opportunities – and the nature of the opportunities that can result from this process.