Bike Sharing 4.0
Innovative mobility offers and altered consumer behavior are increasingly transforming the traditional ways in which people travel around their local area. More and more people in cities are taking up bike sharing offers, giving them a fast and inexpensive way to get from door to door. As a result, bike mobility solutions are set to experience sharp growth averaging 20 percent per annum in the coming years. By 2020, the global market for bike sharing is expected to be worth between 3.6 and 5.3 billion euros. This is one of the findings of "Bike Sharing 4.0", the latest study by Roland Berger Strategy Consultants.
"The market for bike sharing solutions offers enormous potential the world over," explained Roland Berger Partner Tobias Schönberg. "But providers must think their business model through from start to finish in order for it to be successful."
Listen to the interview with Tobias Schönberg, one of the study authors, on management radio.