" What is crucial to a successful carve-out is not just having a great concept, but also ensuring a development of a strategic communications plan that is executed at all stages of the project. "

Carve-outs are on the rise, bringing competitive advantages like the focus on company’s core business, a response to cost pressures, realizing additional value, or increased agility. However, the high returns come with a high threat to the parent company as well as the newly created entity. What is crucial to a successful carve-out is not just having a great concept, but also ensuring a development of a strategic communications plan that is executed at all stages of the project.
At Roland Berger, we developed a proven framework that supports the planning and execution of any carve-out communications project. It focuses on two factors:
How the focus on communications is crucial for a successful execution of a carve-out project.