Publication image

Smart strategies for smart sensors

Portrait of Sven Siepen
Senior Partner, Managing Partner Switzerland
Zurich Office, Central Europe
+41 79 792-7374
May 2, 2017

Unit sales of sensors are growing rapidly, with a forecast 17% CAGR through 2020. Smart sensors lie at the heart of modern technology – from inertial navigation systems in cell phones to object-detecting driver assistance systems. However, despite being essential hightech components, sensors are facing continuous commoditization. The average price for sensors is set to fall around 8% a year between 2010 and 2020.

Achieving sustainable profit in this industry is a challenge. Sensor manufacturers currently capture only a fragment of the value of the applications that they make possible in the first place. These players need to figure out a way to keep a larger slice of the cake for themselves rather than seeing it swallowed up by actors further downstream.

It might be time for a change of direction.
It might be time for a change of direction.

Three strategic options exist. Which is the right one for you? Our approach takes companies through a series of logically ordered steps: Understand yourself better, consider your strategic options, select the strategic move that suits you best as an organization.

Developing a smart strategy is no easy matter. We can help you to effectively master the complexity. It might be time for a change of direction.


Smart strategies for smart sensors


Capturing value in next-generation technology

Published May 2017. Available in