AI has the power to transform customer service in companies across industries. But European companies need to take action to exploit its full potential.
New generative AI-powered pricing tools promise faster results, better decisions and maximized returns. Roland Berger outlines the benefits, use cases and two key examples.
The rapidly changing banking landscape means a paradigm shift for banking operations.
Partner Beate Rosenthal will moderate a panel on ‘AI in Action: How marketers are rethinking strategy, creativity and ROI’ at MMA Connect in Düsseldorf. Together with other experts, the panel will offer exciting insights into the responsible and creative use of AI along the entire marketing value chain. For further information, please contact Anna Bischof.
, Middle East
