"Mind over Muscle" – Why European start-ups should be bold
In an article for Harvard Business Manager Charles Edouard Bouée, CEO at Roland Berger, encourages European start-ups to rely on their strengths: Instead of copying their US peers European businesses should leverage their capacity for collaboration, experience with diversity and their profound technological understanding of industrial value creation. Bouée argues that Europe's start-up scene has already caught up in many respects. In his view the digitization of the economy can be an additional factor to level the playing for Europe with the Americans.
The full version of the article can be accessed on the website of Harvard Business Manager.