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Automotive inSIGHTS 2/2007

The automotive industry's last pot of gold

Improving efficiency of sales operations has a major impact on profitability for both OEMs and dealers. It can actually improve EBIT by 5 to 25%. That's the key result of a joint study by Roland Berger Strategy Consultants and IBM Global Business Services on automotive sales excellence.

Another study by our global Automotive Competence Center reveals that to reduce negative margin effects, OEMs need to restructure their powertrain value creation. We'll also take a look at innovative approaches to automotive branding, plus many other topics relevant to the industry today.


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