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think: act – The return of diversification

Issue 11, 2008

In this issue of think:act, we introduce you to some of the driving forces that are behind the increasing complexity that companies have to deal with: climate change, cities competing internationally as business locations, and the emergence of the BRIC countries (Brazil, Russia, India and China). And we show you how these forces can be transformed into advantages for your company.

For example, the topic of diversification is currently making a comeback. More and more companies are seeking a broader base in order to tap new growth opportunities. Our report gives you an overview of this new “old” trend. In Europe, globalization is generally considered a threat. For example, will we be able to keep jobs in Germany over the long term?

The answer is yes—if companies are able to create centralized management units bundling activities that create high value. This is confirmed by a study that we conducted together with the BDI (Federation of German Industries), and the results of which we now present in this issue. In an exclusive interview, Josef Ackermann explains how his company, Deutsche Bank, makes use of the centralized management approach. We also discuss trends that will prevail around the world until 2030. They were identified in an analysis we performed jointly with the Young Global Leaders at the World Economic Forum.

In addition, we can tell you which industries are generating new growth thanks to climate protection, and we profile promising companies based in Russia, China and Latin America. We hope you enjoy the read.


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