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New powertrain technologies from a customers' perspective

2009

The objective of this survey is to reflect customers brand awareness and preferences regarding hybrid and electric cars.

TNS Infratest interviewed 1.083 European customers for Roland Berger. Germany, UK and France were selected as survey target countries – representing the major automotive markets of Western Europe. The survey was conducted via online interviews from February 16-20, 2009. The really good news for all car makers: more people are prepared to pay more for vehicles which emit less CO2 in 2009 than in 2007.

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