Automotive inSIGHTS special 01/2009: Automotive Innovation made in BRIC
The recent economic downturn has hit the global automotive industry and exacerbated its structural challenges. However, when looking at emerging markets, growth potential still exists and the impact of the crisis is less severe for China and India in particular.
The Automotive CC has analyzed how emerging players in BRIC are upgrading their R&D capabilities. They are developing their own approaches to automotive innovation. The exclusive interview with Dr. Clive Hickman, CTO of Tata Motors, emphasizes some of the key elements of the innovative spirit at Tata. Tremendous opportunities also exist for global players that are tapping into both the cost and talent potential of local markets.