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Luxury market in Germany


The German luxury market remained stable in 2009 despite the crisis. Decreases in automotive (-15%) and furniture (-6%) were compensated for by other segments. With its position in the individual sectors, the German market finds itself among the top 3 global luxury markets. In 60 interviews with leading brand manufacturers and retailers, Roland Berger Strategy Consultants examined the developments of 2009 and identified key trends for the future of exclusive brands in Germany. These trends include continued growth of online business and the intrinsic value of products as well as social responsibility, sustainability and good value for the money.

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