The Brazilian automotive industry at crossroads
Brazil's race to catch up with the top five automotive nations has borne fruit: in just ten years, the country went from no. 10 to no. 4 among the world's largest car markets. In 2010, 3.2 million cars will be sold in Brazil, around 600,000 of which will be imported vehicles.
However, in order to stabilize or even improve on this position, the South American economic giant will have to increase its power to compete on a global scale, as a new Roland Berger study on the Brazilian automotive industry shows.