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A new economic day is dawning

think: act CONTENT

2010

As the economic crisis draws to an end, companies in the industrialized world find themselves facing a twofold challenge. On the one hand, it is hoped that restructuring and cost-cutting programs will shore up their survival and growth in the short term. On the other hand, the corporate sector is itself a key driver of the long-term transformation of our economic and social system.

True, financial, economic and national crises are shaping the course of events right now. Not even profound economic turmoil does anything to change the fundamental challenges that confront today's world, however. Pollution of the environment, the population explosion, the growing scarcity of resources even as emerging economies demand more and more raw materials, the resultant rise in the prices of raw materials, dwindling biological diversity, the spread of urbanization and demographic change are all rapidly accelerating the transition in industry. The efficient use of energy and raw materials in particular is emerging as a pivotal issue in the battle to preserve prosperity and keep business locations competitive.

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