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Sustainability - a profitable business model

think: act BUSINESS

2010

Sustainability is no longer simply a fad or marketing tool. It is becoming part of the philosophy and operational alignment of modern companies. The crisis that nearly led to the downfall of our world accelerated this trend rather than slowing it down. The heated public debate about companies' role in society and their responsibility to their stakeholders has reached a new level.

Sustainability, long viewed only – and mistakenly – from an environmental perspective, is now visible in all aspects of business.

What does sustainability have to do with core business? How can environmental and social management be integrated into conventional business management? How can we think in a new way and inspire the whole organization when we do so? Practical questions that are often asked – and just as often answered. You will find a few examples in this magazine.

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