Online Reputation Management
Networks and forums ensure that negative content spreads in no time at all – multiplied by search engines and aggregators, such content is virtually forced down users' throats.
As a result, reputations stand to suffer, both online and offline, which can subsequently have a substantial impact on commercial success. The results of a recent study suggest that insurers should view this as a long-term phenomenon and develop strategies for dealing with social media.
Quickly voiced criticism can cause long-term damage. Social networks and consumer portals are full of negative comments about insurance companies and their products. "I've never had such a bad insurance policy. Steer clear of ..." "I don't recommend .... at all. If damages actually occur, they use all sorts of tricks to get out of paying. Happened to me with my renter's insurance and my personal liability insurance." Customers who search for a particular company's insurance products online are presented with comments of this kind.