Growth strategies in the global construction equipment market
Our study identified key growth opportunities, important levers and market challenges in the global construction equipment industry. It comprises the results from 50 interviews with industry experts located in the six construction equipment lead markets.
Manufacturers and exporters of construction machines are finding attractive markets in the BRIC countries, but also in Africa and the Middle East. The prospects look good thanks to massive investment in infrastructure projects. These developments will drive sustained demand for construction machines going forward. Despite the competitive pressures, companies can build long-term customer loyalty by going for high product quality along with all-round service. This is the finding of the study "Growth strategies in the global construction equipment market – Growth markets in the BRIC economies and elsewhere".