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Green tech Innovation and Diffusion

2012

Whether for e-vehicles, renewable energy or energy-efficient buildings, green technologies are becoming more and more important. In Germany alone, experts assume annual market growth of almost 20% up through 2013.

However, green tech companies must tackle the key question of how they can finance their new projects. Young and innovative companies in particular have considerable difficulty in raising the necessary funds. There are two reasons for this: first, only a few companies draw upon existing government aid programs and, second, banks and investors are often hesitant to extend funds, especially to innovative companies.

In his book entitled "Green tech Innovation and Diffusion", Philipp Hoff from Roland Berger Strategy Consultants explains how green tech companies can overcome financing problems.

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