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How to reach emerging market consumers with new strategies


By 2030, developing countries and emerging markets will be home to an estimated 80% of the world's middle class. And rising incomes, progressive urbanization and better availability of goods are fundamentally changing consumption habits.

Experts thus predict that consumer spending in these regions will rise to USD 22 trillion by 2020. However, to best leverage these new growth opportunities, companies should analyze trends and market changes to better understand consumer needs. This is the only way they can develop suitable products and marketing and sales strategies for each market.

Those are the key findings of the new publication "Consumers – How to reach emerging market consumers with new strategies", the latest study in the "8 Billion Business Opportunities" series.

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