Automotive Insights 02.2013
Automotive aftersales is gaining importance globally. Hence, this issue of our magazine focuses on strategies designed to succeed in the automotive aftermarket
Our cover story outlines the importance of tailored offerings for the various customer groups. Using the example of the German market, we identified these groups and their needs.
The current issue also presents aftermarket insights by our various experts from all over the world: We examine the promising but diverse countries in CEE. We take a glance at new opportunities in Brazil and at the characteristics of the US market. And we analyze the situation of Chinese tire manufacturers in the German market.
To round off our "global aftermarket journey" we interviewed two aftermarket experts: Markus Schramm, Head of Aftersales at BMW Group, and Pietro Gorlier, President of Chrysler service brand Mopar.
By the way, don't forget to download the eMag version for tablets from the Roland Berger Kiosk. There you'll find plenty of extra content.
Our Partner Philipp Grosse Kleimann talks about how to succeed in the automotive aftersales business. Watch the interview.