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On Good Management: The corporate lifecycle


How do companies manage to stay in business for decades, reinventing themselves again and again? How do they deal with the growing uncertainty and complexity in the world around us? And what are the implications for good management? For Prof. Dr. Burkhard Schwenker, CEO of Roland Berger Strategy Consultants, striking the right balance between conflicting forces is the key. This is at the core of his book On Good Management: The corporate lifecycle, which was first released in German and is now available in English.

"As managers we know that the future is uncertain," Schwenker explains. "Yet precisely because this is so, the people in our companies feel a need for security that we must address. We know that trends and forecasts can no longer be relied on. Yet we still have to plan, make our calculations and decide about investments. We know that an interdisciplinary mindset is the only way to stay abreast of complexity. Yet at the same time, in-depth expertise and practical experience are necessary if we are to properly steer our companies' day-to-day business."

In On Good Management, Schwenker believes the solution to this stalemate comes with a piece of good news: "Corporate management is once again becoming more direct, more personal, more entrepreneurial. It can no longer hide behind models, concepts and techniques. On the contrary, it demands personality, courage and a system of proven values."

The book contains an essay and interviews with top managers Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger, conducted by business journalist Mario Müller-Dofel. "In the course of their careers, these individuals have mastered a whole battery of challenges in the lifecycle of the companies they represent," says Schwenker. "This makes them the ideal people to corroborate – or contradict – my own thoughts."

On Good Management

"On Good Management" can be ordered at www.springer.com  

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