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Scarcity – Myth or Reality?


Scarce materials are the Achilles' heel of industry. Take oil, the classic example: Who knows how long we will still be able to afford it? And what about rare earths? Could unexpected finds in Germany or Japan break China's virtual monopoly? Raw materials and energy prices are the biggest risks to the corporate sector. Preparing for the next delivery bottleneck and the next crisis is thus the highest management art. Carefully considered responses and forward-looking actions can provide a more reliable, calculable basis in times of extreme volatility.

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