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The Promises of Aging

2013

In the year 2050, the average Western European will be 47 years old, the average Japanese 54. And with an average age of 46, even China's population will belong to the top of the age pyramid. The United Nations refers to this phenomenon as the greatest social challenge of the 21st century. But hardly anyone talks about how the aging of the population can actually be good for companies, as it offers opportunities for more productivity and better competitiveness. But this success depends on having the right strategy. That's why in our publication, we explain how companies can turn these changes to their advantage.

Certain myths about older employees have become entrenched in the workplace to the point where they can impede changes in strategy. These myths include the belief that older workers are less innovative, become sick more often and can't work as hard. "Many companies fear hiring older people will result in high costs and lower productivity," says Maren Hauptmann, Partner at Roland Berger Strategy Consultants. "But older employees also offer distinct advantages."

"To make sure they don't lose the innovative and creative potential of older employees, companies have to undergo a thorough change in strategy," cautions Hauptmann.

think: act CONTENT "The Promises of Aging" is also available for your tablet in the Roland Berger Kiosk app (for free in the iTunes store). Follow this link to iTunes.  

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