Digital: The new frontier of Marketing
With the on-going digital revolution, companies need to anticipate and adapt to consumers’ new behaviors. A whole set of challenges remains open: How to provide consumers with new, relevant and truly personal content? How to create a deep relationship with every one of them? How to efficiently capture consumers attention whilst they are browsing online? How to anticipate impactful technology changes?
Part of the answer might be found in the four current trends that are shaping the modern way of doing marketing.