Top Management Issues Radar 2013
The 2013 survey results are based on contributions from senior executives across the aerospace & defence industry.
Finding new growth opportunities and fulfilling production commitments are the top concerns for senior European Aerospace & Defence executives. Consequently, most companies plan to sustain growth initiatives both in terms of product/service portfolio extension and geographic expansion. For a majority of the companies interviewed innovation will be a more important factor to success in the coming decade than it was in the past. Innovation is expected to contribute to priority operational objectives, particularly increasing the value of products and services, as well as cost reduction. New technologies are seen as a driver of the industry structure as important as emerging competition and new business models.