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Retail banking in CEE – The secret of efficient campaign managementHeadline of page

2014

This study provides unique insights into the ideal campaign management framework for financial institutions in the Central European region. The paper guides the reader along the key elements of efficient campaign management with special focus on the details of good practice in organizational setups, lean processes and agile IT landscape.

The results of the tailored survey show a decent summary of good practices with key success factors and typical pitfalls. ‎And it also summarizes the learnings and hints of executives across the region to unlock the full potential of campaigns.

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