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Socialize your business


Today, social media is one of the biggest sources of business-related data and one of the key drivers of digitalization. But it is a fairly recent phenomenon even for the New Economy. As early as March 2, 2009, the digital evangelist Avinash Kaushik tweeted, "Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." Five years later, this "teenage angst" has been overcome. Facebook, Twitter, YouTube and the like have become a solid part of society as well as marketing and communications channels in the corporate world.

All in all, we think that social media is less of a threat to corporate sovereignty, autonomy of action and brand identity than an opportunity to improve a company's long-term performance.

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"Socialize your business" is also available as eMag. To read this edition on your tablet, search for "Roland Berger" in the iTunes App Store or at Google Play. Download the Kiosk App for free.

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