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Next generation insurance in Central Europe – How agile insurers can exploit changing customer behavior


Things have changed in the insurance industry in recent years. A new generation of consumers has appeared on the scene, representing an enormous opportunity for insurers. To maximize this opportunity, insurers need new skills, insights, and a sophisticated understanding of the behavior patterns of this new generation.

At the same time, many people believe that Central European insurance markets are saturated. They complain that there's simply no room for further growth. However, growth opportunities do exist – insurers just need to refine their focus in order to find and exploit them.

Take both aspects together, and it becomes clear: The key to unlocking growth is realizing that client behavior is changing. Our investigation revealed potential growth opportunities that insurers with the right skills and understanding can exploit.


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