Executive Rail Radar 2014
The ever-increasing spread of innovative communication technologies is transforming the mobility world. Rail customers want more than just to be able to buy a ticket fast and reach their destination on time and in comfort – what they're increasingly looking for now is connected mobility offerings: from rail travel to car sharing to taxi services. This opens up new business opportunities for Europe's rail operators but also means that rail companies need to adapt to the new customer needs and be in a position to offer the services customers want. These are some of the findings of the new "Executive Rail Radar 2014" published by Roland Berger Strategy Consultants based on an extensive survey of CEOs and top managers from Europe's rail operators.
Further, rail companies plan to improve their profitability in the years ahead and secure their financial stability. For 38 percent of survey respondents, these are the top issues on their agenda – followed by improving service quality (33%) and achieving growth (28%). "This latest study shows that growth strategies are now more significant for rail operators than they were last year," explains Roland Berger Partner Andreas Schwilling. "The challenge now for the market players lies mainly in identifying the relevant growth areas and entering into sensible partnerships in order to serve them."