Fourth Market Expansion Services Report
Roland Berger Strategy Consultants published the latest report on the development and growth expectations of market expansion services (MES) in Asia. Based on data from leading research institutes, the report offers valuable insights on current and projected market developments in the three geographic regions: Southeast Asia (ASEAN), Northeast Asia (including Japan) and Greater China. In accordance with earlier studies, the report covers four key industries for market expansion services: fast moving consumer goods (FMCG), healthcare products, specialty chemicals and engineered products.
According to Roland Berger's independent research, the market for market expansion services in Asia is expected to continue growing by 7.4% on average over the next five years.
In line with previous versions, the study includes detailed tables on the estimated market size, the penetration rate of market expansion services and growth expectations for 2014-2019. In addition, Roland Berger Strategy Consultants compiled a supplementary presentation with this year's report highlights.