The Big Promise of Big Data
The study examines the big promise and the challenges of Big Data for the telco industry. Big Data provides ample opportunities for telcos to extract more value from the customer base, to optimize costs and to create new revenue streams. Although the full potential of Big Data is not yet crystal clear to all telcos, its potential to drive revenues and reduce costs is enormous.
Elaborating on the question on how a telco can best make Big Data work, the study provides several examples of Big Data initiatives from across the globe and identifies four key success factors necessary to make Big Data work. The article finishes with a call to action for telcos to make the move on Big Data now to tap into its vast potential.
THINK ACT App
"The big promise of big data" is also available as eMag in the THINK ACT app by Roland Berger. Learn more on how to get this app.