Roland Berger's new study A New Age Dawns for Oilfield Services discusses how two recent back-to-back structural events – the collapse in oil prices and the Halliburton – Baker Hughes merger announcement – will change the rules for winning in oilfield services. Agile oilfield services players will take advantage of the highly dynamic oilfield services environment to emerge as new industry leaders alongside Schlumberger and Halliburton.