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Best practices in new product development

Portrait of Oliver Knapp
Senior Partner
Stuttgart Office, Central Europe
+49 711 3275-7213
April 26, 2013

In this study our experts looked at more than 400 successful product developments by leading manufacturers in various industry sectors.

They were able to show that a key goal of product value management – simultaneously improving profitability and increasing customer satisfaction – is in fact possible. The study concluded that companies have to combine various methods, such as those from the fields of R&D, marketing, purchasing and logistics, to make their products a success.

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Best practices in new product development


Using effective methods to boost success

Published April 2013. Available in