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Consumer goods manufacturers: Where to next? (I)

Portrait of George Ren
Senior Advisor
Shanghai Office, Greater China
November 23, 2016
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Consumer goods manufacturers: Where to next? (I)


Against the background of China’s economic transformation and structural upgrade, consumer demands are becoming increasingly specific and growth in the consumer goods industry has all but stagnated. The resulting changes to the industry landscape necessitate rapid reactions from industry leaders. Businesses need to identify market trends, adjust their market positioning accordingly and then formulate differentiated growth targets, strategies and managerial approaches for each phase of developmen

Published November 2016. Available in