Publication
Cover of publication

Innovations that move with product cycle

Portrait of Yuzuru Ohashi
Senior Partner, Managing Partner Japan
Tokyo Office, Eastern Asia
+81 3 3587-6660
April 30, 2014

There is no doubt about the reality that innovation is constantly in motion. Against this dynamic backdrop, there is an ever-growing need to constantly stay abreast of the movements of all players active in the value chain, in probing means of incorporating those strengths as the value of one’s own company. In the majority of industries today, strong moves are afoot by businesses through collaboration exceeding the realm of the value chain to secure innovation as their own in-house added value. For Japanese companies to survive and prosper on the marketplace, it is no longer sufficient to rely solely upon the conventional concept-driven product development approach to innovation. To continue to succeed, it will be increasingly vital to advance a steady stream of diversified innovation embracing all aspects of the value chain. In this report, the focus is placed on how best to tap into and address the innovation unfolding in today’s world, with specific examples added to bring greater clarify to the discussion.

blue background
Think:Act

Shiten: Capturing innovations that move with product cycle

{[downloads[language].preview]}

For Japanese companies to survive and prosper on the marketplace, it is no longer sufficient to rely solely upon the conventional concept-driven product development approach to innovation.

Published April 2014. Available in