How integrated people systems drive performance, resilience, and long-term competitiveness - and what distinguishes next-generation winners.
Drawing on the perspectives of over 130 CXOs from a wide range of industries, the study provides a candid look at how marketing is viewed today, what is expected of CMOs, and what it will take for marketing to earn its “license to lead”.
The need for change and its implications for producers
Our Partners Oliver Knapp and Benedikt Rickmers are delighted to invite you to the second edition of the virtual roundtable “CFO Perspective.” This year, the focus will be on the targeted use of artificial intelligence and no-regret measures – with the aim of sustainably strengthening the financial flexibility of companies in 2026. For further information, please contact Antonia Fahlbusch.
Our partner Ambroise Lecat invites you to our event “AI and Productivity.” Artificial intelligence is no longer a far-off dream—it is already noticeably increasing productivity and changing companies forever. We will take a look at the current state of AI adoption, discuss how companies can achieve measurable productivity gains, and provide insights into proven strategies for large-scale implementation. For more information, please contact Mathieu Michelin.
, Western Europe
Christian Böhler, Jean-Michel Pinto, Matthieu Noel
STUDY, October 22, 2025
