Drawing on the perspectives of over 130 CXOs from a wide range of industries, the study provides a candid look at how marketing is viewed today, what is expected of CMOs, and what it will take for marketing to earn its “license to lead”.
The need for change and its implications for producers
How prepared are German confectionery manufacturers for the future market?
Join our Partner Viktoria Danzer at the event “Female Finance: Unlocking Potential to Shape Financial Wellbeing.” The event focuses on leveraging community and insights to drive measurable outcomes for women and the financial ecosystem. Banks, fintechs, investors, founders, and policymakers will come together to advance women’s financial inclusion, design innovative products, and create measurable ecosystem impact. For more information, please contact Paulina Wolfgram.
Roland Berger Partners Beate Rosenthal and Steffen Thiel are hosting this year’s “Reverse CMO Barometer Events - CXO Perspective on the CMO” on November 26 and 27 in Frankfurt. At the center of the event is the launch of the latest Roland Berger study, which explores how the role of the Chief Marketing Officer (CMO) is evolving in the context of artificial intelligence and ongoing crises.The survey of numerous CXOs provides valuable insights into current developments and future requirements for marketing leaders. For further information, please contact Sandra Rauer.
By 田村 誠一
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