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Pharma at the crossroads

2008

The Roland Berger study "Pharma at the crossroads – Choosing directions in a transforming healthcare world" analyzes the trends and key issues for international pharmaceutical companies that focus on patented prescription drugs. The participating companies represent more than 50% of global drugs sales, and 20 out of the 30 largest pharmaceutical groups.

Times are getting ever tougher for pharmaceutical companies. New registration procedures and the restructuring of healthcare systems are changing the industry and causing fiercer price competition. Many companies are being forced to radically rethink their business models.

The study "Pharma at the crossroads" is based on questionnaires, fifty face-to-face interviews with top decision makers from leading global drugs companies and data research. Most participating companies recognize that the traditional pharmaceutical business model is coming under massive pressure. Those surveyed see strategic opportunities primarily in two areas: first, pharmaceutical companies should develop into integrated healthcare service providers, and not just sell products. Second, they should further increase innovation and efficiency through more intensive cooperation with external providers. The changing healthcare systems in different regions of the world are a key driver of change in the industry.

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