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From Pioneer to Mainstream - Evolution of wind energy markets


The global wind power industry keeps on booming: although the crisis put the brakes on growth in 2009, installed power is 31% up on last year. At the same time, the industry is on the verge of a structural change.

While most of the companies involved in this market to date have been pioneers, the balance is shifting increasingly, with all the corresponding consequences for manufacturers and suppliers. The major utilities are devoting more and more attention to this area and adding wind power to their energy mix.

This means projects are getting bigger, and the pressure to reduce costs and standardize is increasing. At the same time, new suppliers are pushing into the market, which has led to excess capacity.

Roland Berger Strategy Consultants' study says the industry has no choice but to consolidate. Manufacturers need to grow and become more efficient, and reduce their costs to survive. And suppliers must adjust accordingly.


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