Western European Retailers
Western European retail has always been a booming growth market, with sales growing significantly. Differing concepts and formats in individual countries ensure constant new and faster growth and there are some dominant retail models in Western Europe: supermarkets in the Netherlands and Belgium, discounters in Germany and shopping centers in France.
But shrinking population growth, price decreases and the loss of purchasing power since the financial crisis have meant sales are stagnating or even falling. This means retailers face a major challenge in coming up with new growth strategies for both existing and new markets. Our new study entitled "Western European Retailers – At cross-roads between revolution or evolution" from the think:act CONTENT publication series highlights four growth strategies for retailers.