Automotive Insights 02.2012
In the light of the 64th International Motor Show (IAA) Commercial Vehicles in Hannover, the current issue of our magazine Insights focuses completely on commercial vehicles.
In our cover story our experts describe the most crucial upcoming developments in the truck transportation industry along six distinct megatrends. In addition, Georg Weiberg, Head of Daimler Trucks Global Product Engineering, summarizes key success factors how to serve customer needs – especially in the triad markets – and explains how to become a technology leader.
We also take a closer look at South East Asian markets which are growing strongly at the moment and where new business opportunities emerge. They are an interesting contrast to BRIC markets, which are faced with limited growth potential in the coming years. The question regarding BRIC is: What will remain of the hype? We try to find an answer.
To round it up, our authors analyze the situation in China and describe how the world's largest market for construction equipment is catching up.