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8 billion business opportunities


"8 Billion Business Opportunities" investigates innovative products and business prospects in emerging markets. This book is a compilation of our research into how companies can realize these opportunities by adapting their strategies for human resources, scenario planning, innovation management, marketing and sales.

Bernd Brunke, member of the Global Executive Committee and Partner at Roland Berger Strategy Consultants, who started this initiative, remarked: "There is a lot to learn from the business models in what we still term 'developing' countries. There are ideas worth transferring to what was once known as the industrialized world. This will be the one trend that will shape the global economy for decades to come."

And if compelling stories are not enough, this book also features a stunning photographic journey across India by acclaimed Magnum photographer Raghu Rai. His vivid photographs illustrate the enormous impact of the growth India is experiencing: by 2030, it will have grown by about 300 million people, the largest increase in the world.

The whole book is now also available as an iPad version (eMag) in the Roland Berger Kiosk on iTunes. Please click here to access the the Roland Berger Kiosk app   on iTunes.

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