Study
Commercial excellence
Perfect compound of intuition and facts
Published July 2014. Available in
Roland Berger recently conducted a study on Commercial Excellence, which focuses on:
62% of the participants in this study come from the Specialty Chemicals industry, and the remaining. 38% belong to other specialized B2B markets (e.g. electronics, machinery). The participants of this study cover all major regions: 68% from Europe, 17% from North America, and 15% from the rest of the world.
The participants ranked Commercial Excellence as the most important lever for organic growth and believe that Commercial Excellence may help generate additional sales and profit for their business.
Perfect compound of intuition and facts